Effective Date: 01 November 2024

At Firefly, your privacy is our priority. This Privacy Policy explains how we collect, use, and protect your information when you use our services. By accessing or using our services, you agree to this Privacy Policy. We are committed to safeguarding your data and ensuring transparency and control over how your information is handled.

1. Information We Collect

We collect information to provide, personalize, and improve our services, as well as to ensure security and compliance.

1.1 Information You Provide

When you interact with us, you may provide the following types of information:

• Account Information: Your name, email address, phone number, profile photo, and other personal details you provide when creating or updating your account.
• Messages and Communications: The content of your messages, emails, or feedback shared with us. Messages may be stored temporarily on our servers to ensure delivery.
• Support Requests: Details you provide when contacting customer support, including your name, email, and the nature of your request.

1.2 Automatically Collected Information

We collect data about your interactions with our platform, including:

• Device Information: Device model, operating system, browser type, and IP address.
• Usage Data: Log information about when and how you use our services, such as features accessed, interaction times, and error reports.
• Location Data: Your location may be determined using your IP address or other device settings, subject to your permissions.

1.3 Information from Third Parties

We may receive information about you from third parties, including:

• Social media platforms or third-party integrations you connect with our services.
• Marketing partners or affiliates who assist us in promoting our services.

2. How We Use Your Information

Your data is used to deliver, enhance, and secure our services. Specifically, we use your information to:

• Provide Core Services: Facilitate account registration, deliver messages, and maintain communication functionality.
• Personalize Your Experience: Offer tailored features, recommendations, and settings.
• Ensure Security: Detect, investigate, and mitigate fraudulent or harmful activities.
• Communicate with You: Send notifications about updates, account activities, or customer support responses.
• Legal and Compliance Purposes: Meet legal requirements and respond to lawful requests.

We may use anonymized or aggregated data for analytics, research, or business insights.

3. How We Share Your Information

We respect your privacy and only share your information in limited scenarios:

3.1 With Service Providers

We work with trusted partners who help us deliver and improve our services. These providers include hosting services, analytics tools, and payment processors.

3.2 For Legal and Compliance

Your information may be disclosed:

• To comply with applicable laws, regulations, or legal processes.
• To enforce our terms of service or respond to security concerns.

3.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of the transaction.

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

4. Your Control and Choices

We empower you with control over your data:

• Access and Portability: Request access to a copy of your data in a portable format.
• Correction: Update or correct inaccurate information.
• Deletion: Request the deletion of your data, subject to applicable legal or operational retention obligations.
• Opt-Out: Manage your preferences for receiving marketing communications.

You can exercise these rights through your account settings or by contacting us directly at [Insert Contact Email].

5. Data Security

We implement robust security measures to protect your information:

• Encryption: Data in transit is encrypted using industry-standard protocols.
• Access Controls: Access to your data is limited to authorized personnel.
• Regular Audits: Our systems are regularly reviewed to identify and address vulnerabilities.

While we strive for strong security, no system is entirely immune to risk.

6. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy or comply with legal obligations. This includes:

• Account Data: Retained until your account is deleted.
• Messages: Messages may be temporarily stored for delivery but are generally not retained on our servers.
• Transaction Data: Retained to meet legal and financial reporting requirements.

7. Cookies and Tracking Technologies

Cookies and similar technologies are used to:

• Enhance user experience and website functionality.
• Analyze traffic and performance to improve services.
• Provide relevant marketing or promotional content.

You can control cookies through your browser settings. Note that disabling cookies may affect some features of our services.

8. Children’s Privacy

Our services are not intended for children under 16. We do not knowingly collect personal data from children without verifiable parental consent. If you believe a child’s data has been collected, please contact us for immediate removal.

9. International Data Transfers

Your data may be processed or stored on servers located in jurisdictions outside your region. These jurisdictions may have different data protection laws, but we ensure that your data is protected through appropriate safeguards, such as contractual obligations or encryption protocols.

10. Updates to This Privacy Policy

We may update this policy to reflect changes in our practices, legal requirements, or service features. Changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.

11. Contact Us

If you have questions, concerns, or feedback about this Privacy Policy or our data practices, please Contact Us.